photo credit: helenadagmar Giorgio Armani, the famous personality in the fashion industry, was born in the year 1934 in Piacenza, a small countryside in Milan. He studied in a public school where he got fascinated towards cinema and photography. After serving in Italian army for three years he finally began his profession in the fashion industry. Initially he joined the Nino Cerrati, a popular fashion house in Italy. After learning the concepts of designing for nine years with Nino, he stepped in to the fashion world as a designer in 1970 and soon in 1974 he started with the Armani Brand clothing and now there are variety of products offered under Armani brand.
Armani Exchange, the brand that gave a variety of clothing for affordable prices soon became popular amongst people due to its low-priced products. It was created in 1991 and amazingly now there are around 63 well-known boutiques in USA and more than 47 are there in the international market. Over the period of time the prices for Armani Exchange gradually grew and hence lost the popularity amongst the masses.
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